Restaurant industry growth is not slowing down anytime soon, with sales expected to reach $863 billion by the end of 2019. The industry also employs over 15 million people, many of whom work their way up to managerial roles from entry-level positions.
With the restaurant industry thriving, Angry Crab Shack franchise owners are poised to capitalize. Our seafood restaurant concept is fresh, mouth-watering and on-trend.
Here are three factors driving massive restaurant growth in 2019.
1. Health-Conscious Eaters
Modern diners are demanding healthier meal options than the typical quick and easy fast food restaurants. Most importantly, they want healthier food without breaking the bank.
In fact, 76 percent of consumers are more likely to visit a restaurant that offers healthy menu items.
At Angry Crab Shack, we serve a number of menu items, from our flagship seafood boils to salads. We go to lengths to ensure our menu is diverse enough to satisfy all of our guests. By virtue of being a seafood restaurant, we’re seen as the healthier meal alternative that modern diners demand.
Seafood contains nutrients critical for healthy living and may even boost brain and heart health. Its abundant combination of proteins, vitamins and minerals make it one of the most versatile foods to incorporate into a healthy diet – not to mention delicious. And that’s exactly what healthy eaters want.
2. Guest Recommendations
In today’s digital age, consumers are less willing to try products, services and restaurants on a whim. With so many tools at their disposal, consumers want to do research before parting with their money.
A whopping 90 percent of diners investigate a restaurant before eating there, and 77 percent trust peer reviews over critics’ reviews. While 75 percent of people choose to avoid restaurants with poor cleanliness ratings, a one-star boost on Yelp can translate to a nine percent profit increase for restaurants.
For modern restaurants, this means two things. First, maintaining a strong online presence to greet guests before they walk through your doors is essential in making a positive first impression. Second, you need to give those guests a dining experience they will remember and rush home to share on social media.
As an Angry Crab Shack franchise owner, we make it easy for you to do both. Our easy-to-navigate website, strong online reputation and atmosphere all but guarantee your guests will leave happy.
3. Experiential Dining
With millennials demanding experiences in all things, restaurants that can deliver them differentiate themselves. They want a meal to be more than eating. They want it to be a social experience worth sharing.
At Angry Crab Shack, guests don’t just leave with an experience – they come expecting to get one. Our Louisiana hometown feel invites a boisterous crowd that keeps the energy and conversation levels high. As guests dig into our delicious seafood boil mixed in our signature sauces, they won’t soon forget the name Angry Crab Shack.