How to Incorporate Brand Voice into Your Restaurant Franchise

How to Incorporate Brand Voice into Your Restaurant Franchise

We won’t be offering up the secret recipe and spices we incorporate in our mouthwatering seafood boils anytime soon. But, it’s no secret that any franchise’s success boils down to brand consistency – from menu offerings and atmosphere to strategic language and messaging. As a restaurant franchise with multiple locations, it’s crucial to have uniformity …

Angry Crab Shack seafood franchise

5 Reasons Our Seafood Franchise Concept Will Dominate the Southwest Market

Diners here in the Southwest have plenty of options to get seafood at pricey, upscale establishments, but there simply aren’t as many options for casual, full-service seafood restaurants that serve delectable seafood at an affordable price. Enter: Angry Crab Shack! At Angry Crab Shack, we’ve been successfully serving scrumptious seafood boils in Arizona since 2013. …

Angry Crab Shack community involvement

Get Involved in Local Community to Boost Your Restaurant Franchise’s Business

Why should restaurant franchise owners care about giving back to the community? First and foremost, your guests care about your investment in the local community. Broadly speaking, consumers are concerned with a brand’s corporate social responsibility. In fact, 87 percent of consumers will purchase a product from a brand that has advocated for issues they …

Angry Crab Shack atmosphere

Creating an Amazing Atmosphere at Your Restaurant Franchise

Going out for a meal is about more than just the delicious fare on the table. There’s a lot you can’t eat that influences your restaurant outing. Although food and menu are high priorities, restaurant goers’ favorite spots can be attributed to everything from the homey feel to their favorite side dish to a hospitable …

Angry Crab Shack

How Angry Crab’s Site Selection Process Saves Franchise Owners’ Budgets

At Angry Crab Shack, we do things a little differently when it comes to site selection. When we help franchise owners find the perfect location for their Angry Crab Shack, we focus our efforts on finding second- and third-generation restaurants. These locations typically already include functional kitchens and bars, properly sized utility and HVAC systems, …

Angry Crab Shack Franchise

How Angry Crab Grew their Digital Marketing Footprint to Benefit Franchise Owners

An online presence is crucial for businesses nowadays, and a simple company website isn’t enough. You need to be present on any and all platforms your guests use—whether that is social media or other smartphone apps. A comprehensive presence integrates your brand with guests’ daily social scrolling. The following strategies can help your restaurant franchise …

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Franchising 101: How Franchising Helps Restaurants Thrive  

Opening a restaurant can be a risky business venture for first-time operators. On top of everyday operations, restaurants deal with issues like inventory management, high staff turnover and guest relations. For someone with little-to-no experience, it can be a challenge to navigate these issues, but franchise concepts help mitigate many obstacles restaurateurs face by offering …

Angry Crab-Restaurant Goers

5 Things Restaurant-Goers Look for in the Next Hot Spot

Who doesn’t want to own the restaurant that’s the talk of the town? That’s the ultimate goal for most restaurateurs. For independent operators, that goal can be hard to achieve, but unique franchise concepts like Angry Crab Shack make it a little easier. So what are restaurant-goers looking for? You can catapult your restaurant to …

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How Angry Crab Shack Differentiates Our Concept from Competitors

While there are other seafood restaurant concepts, Angry Crab Shack’s unique, family style restaurant has been thriving among competition. Our brand is focused on high-quality seafood for the right price and the experience that comes with dining at one of our restaurants. While our concept is unique in its execution, other seafood brands have attempted …