Source: FSR Magazine
Publish Date: December 14, 2022
Angry Crab Shack, a leading full-service restaurant specializing in seafood boils with bold Asian-Cajun flavors, has announced its first restaurant franchise signing and opening outside of the United States. The restaurant opening is slated for late Q1 of 2023 in the United Kingdom. Located in the heart of London next to Leicester Square at 19A Rubert Street, the milestone opening will bring the first Angry Crab Shack location to the UK, kickstarting the brand’s international expansion plans and introducing the unique and popular concept to British guests.
Behind the UK development is Mason and M Ltd., the organization that will be opening and operating the first Angry Crab Shack restaurants in the United Kingdom, as well as outside the United States. The investor group comprises of Director and sole shareholder Xiaoyong Li (Bruce Li); Operations Director Lucy Liang; and General Manager Sonia Sheng. Mason and M Ltd. plans to open two additional restaurants in London and Cambridge, and will have the option to enter into a Master Agreement for the United Kingdom. The team will leverage their extensive education and experience in international business, retailing, and foreign languages to compliment Angry Crab Shack’s management system to launch and oversee expansion of the brand in the UK.
“We are honored and humbled to open Angry Crab Shack’s first international location in the United Kingdom. We can’t wait to share this unique, fun seafood concept with our British guests,” says Lucy Liang of Mason and M Ltd. “We know the brand will stand out in in London’s dining scene thanks to its delicious food, community initiatives and family-friendly dining experience. With Angry Crab Shack’s strong growth and efficient operational systems, we are confident that they will prove to be an asset in our investment portfolio.”
Even amid a pandemic, Angry Crab Shack continues to grow. The bold brand has expanded to 19 locations – five corporate and fourteen franchised – with signed agreements in various stages of development in California, Georgia, Washington, Utah and Texas, making this international expansion news even more exciting for area residents craving flavorful and fresh seafood. Angry Crab Shack plans to include additional restaurants for other areas in the UK, underscoring an overall brand expansion plan to have 100 restaurants open and operating by 2025.
“We are excited that Mason and M Ltd. has identified Angry Crab Shack as their next venture,” says Andy Diamond, President of Angry Crab Shack. “Bruce, Lucy and Sonia are a seasoned international business team who are experienced in global ventures and we are excited to help them make our brand’s first international location in London a successful one. London’s diverse dining scene, that features foods from all over the world, makes it an ideal market for Angry Crab Shack’s first location internationally. We are thrilled to have the opportunity to delight London residents with our endless combinations of Cajun and Asian flavored seafood boils and are looking forward to growing throughout the country.”
Angry Crab Shack draws on bold Asian and Cajun flavors – as well as a fun food presentation and a laid-back environment to create an unparalleled dining experience for guests. Best known for using the freshest ingredients, Angry Crab Shack sources lobster from the East Coast, Dungeness Crab from the Pacific Northwest, King Crab from the Bering Strait, Snow Crab from Canadian waters, and crawfish from the Gulf of Mexico. Guests can expect a fun, family experience where they can throw on a bib, roll up their sleeves, and dig in! The brand offers a variety of boils including, shrimp, crawfish, lobster, crab and more.