Americans have been incorporating more seafood into their diets and in the past five years have hit an all-time high for seafood consumption. Fresh fish offers a variety of health benefits and is popping up in more restaurant concepts.
Overall people are eating out more, but they’re less inclined to visit the run-of-the-mill burger joint. They’re looking for exclusive flavors and unique options. A seafood franchise concept like Angry Crab Shack fits right into this mold.
Restaurants and business opportunities with seafood concepts are growing with no sign of slowing down. The future of the seafood industry is led by these trends:
Healthy, But Most Importantly Tasty
The health benefits of seafood are attractive for diners, but it’s no surprise that the deciding factor is taste. In fact, 57 percent of diners choose seafood because they prefer it to other menu items.
Demand and weak consumer satisfaction has created an opportunity in the seafood restaurant market. A concept like Angry Crab Shack serves the variety of seafood options guests look for, while spicing them perfectly with a blend of Cajun and Asian flavors. The rise in popularity of authentic and global flavors, make this fusion concept a top choice for diners and business owners.
Angry Crab franchise has leveraged the shifting trends to create a growing franchise concept that allows owners to benefit from established brand recognition and operations.
Younger Guests Drive Trends
Younger generations—including millennials and Generation Z—are more concerned with eating balanced meals and how they can do so conveniently. Dining out, which doesn’t require any meal preparation or clean up, plays a big role in the convenience factor. Younger generations dine out more often and look for restaurants that offer balanced options, with a mix of tasty and better for your fare.
In an effort to maintain that balance, consumers are turning away from red meat, looking for leaner menu choices. In turn, restaurants should shift to cater to more seafood, poultry or pork choices. But restaurants are under-delivering: only 36 percent of diners are satisfied with their options when dining out.
Angry Crab Shack fills a hole in the market for affordable, high-quality and perfectly-spiced seafood. As this trend continues to grow in popularity, franchisees can leverage the upward motion of the seafood industry as a starting point for their business.