When it comes to opening a business, one of the most important things to consider is the demand for your products or services. Combining in-demand products with a unique concept is the recipe to success for those interested in the restaurant industry.
Angry Crab Shack knows all about that, capitalizing on the booming seafood market in a unique way that sets it apart from any other restaurant brand– and as a rapidly-growing franchise, there are plenty of opportunities for you to do the same.
The Unwavering Seafood Market
Last year, the global seafood market was valued at a whopping $253 billion. By 2025, that number is expected to grow exponentially to $336 billion. Meanwhile, the full-service restaurant industry as a whole is projected to reach $1.7 trillion globally by 2027. These two numbers alone are part of what makes a seafood franchise such a strong investment opportunity.
According to SeafoodSource, one of the reasons behind the seafood market’s projected growth is a consumer trend taking the world by storm: an increased focus on healthier alternatives. A recent report states that 65% of consumers seek health benefits from the food and drinks they consume, with omega-3s being the number one desired nutrient. Seafood is incredibly rich in omega-3s, which are full of vital health benefits, like brain health, eye health and immunity.
It’s also full of many other essential nutrients, such as iron, protein, and vitamins A, B and D. These vitamins and minerals help keep bones strong and hearts healthy. The heart-healthy diet trend is fueled by cardiovascular diseases being the number one cause of death globally, accounting for 1 in 4 deaths in the U.S.
Every day, more people realize how important their diet is to their overall health. The high demand for seafood combined with the desire for red meat alternatives makes for a compelling opportunity investors will want to dive right into.
An Underserved Category
The seafood market alone is not the only thing that gives franchises like Angry Crab Shack a positive outlook. When guests dine at a restaurant, they look to order something they can’t make at home. That’s where Angry Crab Shack’s unique flavor profile sets them apart.
Angry Crab Shack is a part of an underserved category. A majority of restaurants in the full-service dine-in segment sell items like burgers, chicken, and other “traditional” American cuisines. Even specialty quick-serve restaurants serving ethnic foods have plenty of direct competitors.
While other restaurants sell seafood or Asian dishes, very few offer both in one. Angry Crab Shack offers seafood boil with bold Asian-Cajun flavors that diners can’t find anywhere else, which is one of the main factors attributing to their rapid growth.
A Lower Investment with Higher Potential
The average unit volume throughout Angry Crab Shack’s locations is currently $3.11 million. When you consider the relatively low initial investment compared to other franchises, it’s easy to see why Angry Crab Shack owners have seen so much success.
This lower investment is attributed mainly to the real estate selection process. Rather than building from the ground up, they invest in second-generation spaces to minimize initial costs and allow aspiring Franchise Partners to “shell out less and make more.”
Recently, one of the most significant components driving sales within the industry is off-premises dining. Since the COVID-19 pandemic began, 80% of orders placed are for pickup or delivery, and most prefer to do so online instead of calling to place an order. A recent report also states that 71% of consumers who order food for delivery prefer it to be contactless.
While the pandemic caused this incredible increase in off-premise dining, industry experts predict this “to-go” trend isn’t going anywhere. Angry Crab Shack’s online ordering, which includes pickup, delivery and catering, will continue providing extra revenue streams for their Franchise Partners.
A Restaurant Franchise Formulated for Success
While investing in a seafood restaurant is an excellent choice to grow your portfolio, franchising will provide you with the support you need to achieve ultimate success. Between Angry Crab Shack’s proven business model, one-of-a-kind menu, comprehensive training and high profitability, you can “wave” the uncertainties goodbye that come along with opening a business.