Going out for a meal is about more than just the delicious fare on the table. There’s a lot you can’t eat that influences your restaurant outing.
Although food and menu are high priorities, restaurant goers’ favorite spots can be attributed to everything from the homey feel to their favorite side dish to a hospitable staff. Aspects like the décor, amount of space within a restaurant, and the experience in-store are top priorities for today’s diners.
With that in mind, it’s important to consider the atmosphere when developing a restaurant concept. For a restaurant franchise like Angry Crab Shack, our established theme and décor make it simple for franchise owners to entice guests with our Cajun-inspired design.
Here’s how to create an atmosphere for your restaurant franchise that will inspire guest loyalty:
An established theme makes it simple to develop a cohesive feel in aspects like the décor and menu. Themes like locations and time periods are great options. A beachy restaurant or 1920s speakeasy cocktail lounge are just some examples. Presenting that cohesive idea throughout your restaurant franchise gives guests a fully immersive experience.
That experience is enhanced through interior design elements such as color scheme, lighting, wall décor, furniture and music. When it comes to layout, be sure to leave ample space between tables. While you’ll want to have plenty of seating for a lunch or dinner rush, guests’ comfort influences their likelihood of return visits and recommendations.
At Angry Crab, we stay true to our seafood boil theme, seen in our Mardi Gras-inspired décor, traditional menu and overall family-style dining room. Our unique wall décor can pique guest interest and varies between location, making each visit an exciting one. In-store music can also set the tone for your restaurant. Choose something that matches the tone of your theme and your guests.
You’ll find our dining room is a bit livelier than your typical establishment. That’s because our food requires all your attention. Guests don’t have time to check their phones and instead spend more time chatting with their friends and family over a delicious meal.
That authentic backyard dining experience builds the Angry Crab Shack atmosphere. Our homestyle cooking makes our guests feel welcome and excited to return. We can tell from the enthusiastic messages guests tag on our walls to commemorate their visits.
An interior that is engaging and makes guests feel comfortable and welcomed encourages return visits.
In-store staff plays an integral role in the atmosphere of your restaurant franchise. They directly affect your guests’ experience and can boost satisfaction. Proper and thorough training prepare your staff to answer questions, resolve issues, serve guests and create the desired welcoming atmosphere. Be sure to spend ample time on a training program to keep your staff informed.
A high quality team not only builds the excellent in-store experience, but also delivers on franchise-developed in-store processes. They are an essential part of a smooth running operation. Be sure to search for the best staff when hiring. Find enthusiastic individuals who will enhance your theme and atmosphere.
A franchise brand like Angry Crab Shack has established staff training and offers support in-store. Our comprehensive business model makes it easy to create the right atmosphere at your restaurant.
Restaurant atmosphere can affect experience just as much as the menu can, so it’s important to put the proper amount of time into this aspect as well. A franchise concept like Angry Crab has laid the ground work for franchise owners. The atmosphere at our locations makes our restaurant a thriving concept in Arizona.