Angry Crab Shack has been serving up the freshest seafood boils in the southwest since 2013. We’ve come a long way since then, and as we head into 2019, we are excited to reflect on our brand’s achievements and growth over the past five years.
“We celebrated a lot of milestones in 2018, including our five-year anniversary, and we hope to build on that momentum in the upcoming year with new franchise locations,” said Andrew Diamond, President of Angry Crab Shack. “We have built a brand that has a strong infrastructure that can grow through franchising, so we are ready to break into new markets across the U.S.”
Let’s take a look at how far we’ve come since our first location opened in Mesa, Ariz. in 2013.
Strong Year-Over-Year Net Revenue Increases
With simple interiors and kitchen operations, and low entry cost, all of our locations have experienced high success, with the our system’s net revenue clocking in at more than $18 million. Our net revenue has consistently and steadily improved year over year, and compared with a net revenue of $3,704,909.65 in 2014, our net revenue has increased by 396 percent.
Our locations have seen strong sales increases and average $3,059,040 in annual unit sales volume. Since our strategy of finding second-generation restaurants for our locations keeps costs down, with a median initial investment of $450,000, our franchise owners see a huge return on their investment.
Eight Locations and Counting
We currently have eight restaurants in business, and we are looking forward to two new locations opening in Q2 2019 and kicking off a year of expansion for Angry Crab.
Ranked Phoenix Newtimes Best Seafood in 2018, we draw on Cajun and Asian flavors – as well as a fun food presentation and a laid-back environment – to create an unparalleled dining experience for guests. Our fun, unique restaurant concept attracts new guests and keeps them coming back for more, which is why Angry Crab Shack will be successful nationwide.
“Our focus has always been on our guests and ensuring they have a fun and enjoyable experience,” said Andrew. “As the industry thrives and sustainable eating continues to be on the rise, we are excited to expand our nationwide footprint through franchising and offer an incredibly fresh meal and superior experience for guests who dine with us across the U.S.”
Big Things Crackin’ Ahead
Going forward, we have big plans to expand our nationwide footprint, specifically targeting the Southwest market — Arizona, Colorado, Nebraska, Nevada, New Mexico, Utah and Texas. In fact, we have projected to open 100 locations by 2023.
In addition to expanding our brand, we are also focusing on increasing our sales from to-go orders, including online and mobile app ordering and catering. We recently hired Ashley Newcomer as our Sales and Catering Manager, and she will help us take our catering offering to the next level. As part of our efforts, we plan to launch a test kitchen where our catering orders can be effectively executed, which will also act as a quick-serve Angry Crab spin off.
And as always, we will also be continuing to look toward implementing new internal processes that will help our franchise owners run their businesses, including inventory processes, technology and better reporting.
At Angry Crab Shack, we are proud of all we’ve accomplished in the past five years, and we’ve got no plans of slowing down. We look forward to many more years of growth and success for brand and our franchise owners.