Restaurant owners can no longer afford to serve just exceptional meals. They need to serve up an experience to go with them, because consumers, especially millennials, demand memorable moments with their food. Owning a themed restaurant, such as Angry Crab Shack, can go a long way toward providing a memorable experience.
Angry Crab Shack has a theme that’s hard to miss. We’re a casual full-service, Asian Cajun seafood concept specializing in boiled shellfish flavored with signature sauces. Each restaurant has a laid-back atmosphere that resembles a backyard seafood boil in the heart of New Orleans. Our presentation is also unique – our seafood is served in the plastic bag it’s boiled in with our signature sauces and seasonings, packing each order with succulent juices and flavors.
The main benefit of a themed restaurant franchise is it’s hard to forget. That unique experience generates buzz and extends brand awareness, too, which attracts new customers. Angry Crab Shack is experiencing this with our strong average unit volume and our plans for growth, which reflects demand for our concept. We are targeting franchise expansion in multiple states including Arizona, Alabama, Colorado, Florida, Georgia, Nebraska, Nevada, New Mexico, Texas, Utah and others in 2019.
Here are a few more ways our theme is memorable:
The Angry Crab Shack logo – with its scowling orange crab wearing an eye patch and holding a yellow trident – is unmistakable. The likelihood of consumers confusing our comical crab with another brand is slim. It accurately conveys we’re a fun brand with an entertaining dining experience inside each restaurant.
Our unique seafood theme aligns well with a healthier eating movement in the United States. Seafood consumption is the highest it’s been in 20 years as more Americans seek alternatives to red meat. But, consumers are not settling for fish sticks; they demand quality seafood that provides an exceptional experience for their taste buds. Angry Crab Shack delivers with our fusion of spicy and savory Asian Cajun seasonings.
The Angry Crab Shack theme comes with a tactile experience that is satisfying to seafood lovers. Guests enjoy emptying out their bags of boiled seafood directly onto our butcher paper-lined tables, and digging into the variety of clams, crabs, crawfish, lobster, shrimp and mussels with their hands. Then, there’s the satisfaction of cracking open or tearing into the shell fish. Naturally, smiling guests donning Angry Crab Shack branded bibs to protect their clothing from the butter, sauces and juices while cracking open a crab or lobster makes for a fun photo op among friends and family.
Themed restaurants play well on social media, which is an effective way for spreading brand awareness. It’s not uncommon to see the above mentioned type of photo, which conveys a fun experience, on the social media platforms utilized by our guests. Thanks to our theme, we have a significant number of followers across major social media sites. Because these guests enjoy the theme and had an entertaining, amusing and gratifying experience and decided to share it with others through social media posts, they organically become brand advocates.
Brand advocates hold a tremendous amount of sway over their followers. Ninety-two percent of individuals trust brand advocates over social media influencers. It’s not just their own reviews that Angry Crab Shack advocates share on their social channels; they also share our special discounts and limited time offers, which drives traffic into our restaurants.
But themed restaurant owners can’t rely on atmosphere alone to bring in repeat customers. Everything you and your staff does has to complement the theme. Friendly staff trained to work efficiently and quickly deliver Angry Crab Shack menu items helps keep our guests happy and returning. While the dining experience can be messy and fun, our guests count on us to maintain clean operations. Our procedures for clean-up after each guest ensures a safe dining experience.
It’s our theme and operations to match that are turning our restaurants into lively, family-oriented dining destinations and spurring growth of the Angry Crab Shack brand.